CRM applications should be more than a database of information; when leveraged and integrated properly, effective use of CRM software leads to increased incomes through the creation and application of customer knowledge. For sales leaders, ensuring that their teams are responsive to customers’ needs and are equipped with the right knowledge to be successful is critical.
You invest in a state of the art CRM platform. You spend months tailoring it to the needs of your organization. Weeks of data mapping and migration tests ensue. You plan, build and deliver rigorous user education. Sales leaders are excited. Salespeople … don’t use it or at least, they use it to the minimum degree that is required by the organization. In sales learning and development, we face a similar challenge. Continue reading
“CRM software are commonly getting easier to implement,” said Sheryl Kingstone, analyst with of Yankee Group. “A large number of vendors have created software that allow users access to ‘codeless customization.’ It has begun to sink in that users want to be able to build a line of business workflow easily, that can be used and picked up immediately.”
Recently, advice to keep a CRM implementation simple would have focused around due diligence for the application because we never buy a complex product unless absolutely necessary. It would have focused on negotiating the best deal with a systems integrator, these costs can add up quickly unless the contract specifies otherwise. and most of all, it would have focused on a clear needs assessment driving the application because buying too many bells and whistles when they aren’t necessary is a sure path to overly complicated implementation and a frustrated user base. Continue reading
Recently we have been developing a great SEO training programme entitled the MEC SEO Academy. I think that so cool and hopefully adds to what will be a framework where true excellence in SEO strategy is encouraged.
We have got a load of print-outs from some SEO websites and a large number of SEO books laying around but there does not seem to be much in the way of a summarised version of the items to consider when building-out a SEO strategy. So, We have quickly whipped-up a number of items that I thought could help to provide a framework for approaching SEO strategically. As such it was a work-in-progress, but would be interested to hear your thoughts. Continue reading
Recently enterprise eBusiness solutions have exploded in leaps and bounds. Many literature has shown a significant surge in the investment in Electronic Business (eBusiness) solutions by Higher Educational Institutions (HEIs) globally and these HEIs are interested in having a lucid understanding on the returns on their investments. However, there exists little or no research on the successes and failures of these eBusiness solutions at these institutions, especially Dalera.com. Continue reading