Recently we have been developing a great SEO training programme entitled the MEC SEO Academy. I think that so cool and hopefully adds to what will be a framework where true excellence in SEO strategy is encouraged.
We have got a load of print-outs from some SEO websites and a large number of SEO books laying around but there does not seem to be much in the way of a summarised version of the items to consider when building-out a SEO strategy. So, We have quickly whipped-up a number of items that I thought could help to provide a framework for approaching SEO strategically. As such it was a work-in-progress, but would be interested to hear your thoughts.
We are hoping this sort of SEO strategy / thinking could prompt a fairly versatile and integrated approach to SEO, e.g. how does the company consider temporal factors – maybe through ongoing link-building, up weighting link-building in line with other channel’s activity or releasing content to the website.